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What is a Personal Brand?
Written by georgina
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What is a Personal Brand?



No matter what type of business you are in, whether you are working for a large corporation or own your own company, it is of paramount importance that you identify and work on your Personal Brand.

In a nutshell, your Personal Brand is what sets you apart from the rest, what differentiates you from your peers and competitors.

If you work for a corporate enterprise, you use it to climb the corporate ladder. If you have your own company, you use it to become the market leader in your field. Your Personal Brand is how you market yourself to the rest of the world and it will influence how other people perceive you and behave towards you.

We all want to be experts in our field. Personal Branding is about becoming the OBVIOUS EXPERT  - the name is that on people's lips when they think about our area of business. Today, I want to get you started on thinking about your Personal Brand. In coming newsletters, I will share with you tips on how to develop your Persona Brand.

So where do you start??  The first step is deciding what it is that you do best and how to develop your special skills. What product or service are you going to offer? What is unique or different about that product or service? How are you going to differentiate your product or service from the others that are already available?

Not sure what you do best? My advice to you is to make passion your starting point. Whatever you do, you have to do it with passion! So think about what you do best, what you enjoy doing and how it can benefit others. If you struggle to identify your passion, try asking five of your closest friends what it is that you do best? I bet their answers might surprise you!

The next step is get down to the core of your Personal Brand by asking yourself these questions:
  1. WHY (Why are you doing what you are doing and what is the purpose)?
  2. WHAT (What are you going to offer and what are you going to do achieve your goal)?
  3. WHO (Who are you going to do it with)?
  4. WHEN (When is your deadline - when are you going to establish and market your Personal Brand)?
  5. HOW (How are you going to promote your Personal Brand so that others recognise you as the OBVIOUS EXPERT)?
If you get it right, Personal Branding can bring you many benefits including increased visibility and presence; increased revenue and bottom line; expansion into new business areas; and the ability to survive and thrive even during economic downturns.

In the next newsletter, we will talk about linking our Personal Image with our Personal Brand and how to develop both.
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